Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aak...(展开全部)

When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics...(展开全部)

When people speak, their words never fully encode what they mean, and the context is always compatible with a variety of interpretations. How can comprehension ever be achieved? Wilson and Sperber argue that comprehension is a process of inference guided by precise expectations of relevance. What are the relations between the linguistically encoded meanings studied in semantics...(展开全部)

Relevance, first published in 1986, was named as one of the most important and influential books of the decade in the Times Higher Educational Supplement. This revised edition includes a new Preface outlining developments in Relevance Theory since 1986, discussing the more serious criticisms of the theory, and envisaging possible revisions or extensions. The book sets out ...(展开全部)

Relevance, first published in 1986, was named as one of the most important and influential books of the decade in the Times Higher Educational Supplement. This revised edition includes a new Preface outlining developments in Relevance Theory since 1986, discussing the more serious criticisms of the theory, and envisaging possible revisions or extensions. The book sets out ...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

麦克·盖尔（MIKE GAYLE），1970年出生于英国伯明翰。目前为自由新闻工作者，曾是两性关系专栏作家，为许多知名杂志撰稿。其作品以男性的视角，从都市男女情感的层面切人，将社会给予男性的责任、女性寄予男性的期待及由此给男人带来的不安全感和恐惧感等，进行了细致入微的刻画，让人一窥男性内心的私密世界，令人耳目一新，开辟了全新的“男性自白文学”。

When Rob's girlfriend asks him to leave London and live with her in Manchester not only will it mean moving cities, it'll also mean leaving behind his best mate in the entire world. Believing that love conquers all and convinced of his ability to make new friends, Rob takes the plunge.Six months in, and yet to find so much as a regular drinking buddy, Rob realises that sometime...(展开全部)

麦克·盖尔（MIKE GAYLE），1970年出生于英国伯明翰。目前为自由新闻工作者，曾是两性关系专栏作家，为许多知名杂志撰稿。其作品以男性的视角，从都市男女情感的层面切人，将社会给予男性的责任、女性寄予男性的期待及由此给男人带来的不安全感和恐惧感等，进行了细致入微的刻画，让人一窥男性内心的私密世界，令人耳目一新，开辟了全新的“男性自白文学”。

When Rob's girlfriend asks him to leave London and live with her in Manchester, it means leaving behind his best mate in the entire world. Believing that love conquers all and confident that he'll meet new mates, Rob takes the plunge. Six months in, and yet to find even a drinking buddy, Rob realizes that making friends in your thirties is not easy, so his girlfriend places an ...(展开全部)